Product explainer: Pennyfold
A 48-second stick-figure explainer for an invoicing app that doesn't exist. Script, AI voiceover, animation, music and sound effects. About explainer videos
Small studio, fixed prices
Explainer videos, custom data and simple websites. Done for you.
Tell me what you need, I send back a clear scope and a fixed price, and you get the finished thing. No retainers you didn't ask for, no surprise invoices.
Nederlandse klant? Welkom. Je kunt me gewoon in het Nederlands mailen of het formulier in het Nederlands invullen.
Samples of each service
One finished sample per service. The product and the business below are made up for these demos and are clearly labeled that way. Nothing here is client work.
Dataset: Dutch public tenders
300 recent procurement notices from Dutch public buyers, pulled from the EU's official TED API. CSV download, a description of every column and how a daily feed would work. See the sample
Website: a local bakery
A Dutch landing page for Bakkerij Korrel, a bakery I made up: today's bread with prices, opening hours, location and a pickup order form. Open the demo · About websites
Explainer videos
Hand-drawn style stick-figure animation with a script, voiceover, music and sound effects. Good for explaining a product, a process, a bit of history or an idea your audience keeps getting wrong. More about explainer videos.
Short
$150
- One vertical video, 30 to 50 seconds (9:16)
- Script, voiceover, animation, captions
- Ready for YouTube Shorts, TikTok, Reels
- 1 round of revisions
- Delivery in 3 to 4 working days
Explainer
$275
- One 16:9 video, up to 3 minutes
- Script written with you, voiceover, music, sound effects
- Thumbnail included
- 2 rounds of revisions
- Delivery in 5 to 7 working days
Explainer + shorts
$400
- One 16:9 video, up to 6 minutes
- Two vertical cut-downs for Shorts or Reels
- Thumbnail, title, description and chapters
- 2 rounds of revisions
- Delivery in 7 to 10 working days
The voiceover is a natural-sounding AI voice in English. Want your own voice or a different language? Send a recording or ask, and I'll tell you what's possible before you pay.
Samples
These are made with the same pipeline and published on my own YouTube channels. Click to watch on YouTube.
Custom data and scrapers
Public, non-personal data, cleaned up and delivered in a format you can use. Think product prices and stock, listings, tenders, job posts (without names), store catalogs, search suggestions. More about custom web scraping.
One-off dataset
from $100
- One public source, up to about 10,000 rows
- CSV, Excel or JSON, with the columns you ask for
- 1 free re-run within 14 days
- Delivery in 2 to 4 working days
Recurring feed
$100 setup + from $49/mo
- Runs daily or weekly on a schedule
- Delivered to a Google Sheet, CSV link, JSON endpoint or webhook
- Only new or changed rows if you want that
- I fix it when the source site changes
- Cancel any month
Custom Apify Actor
from $250
- A scraper built to your spec as an Apify Actor
- Input schema, README and a test run included
- Handed over to your own Apify account
- 2 rounds of changes
- Delivery in 5 to 7 working days
What I don't scrape: personal data. No names, emails, phone numbers or profiles of people, no lead lists of individuals, nothing behind a login you don't own. That keeps both of us on the right side of the GDPR. If a request needs personal data, I'll say no or suggest a version without it.
Simple websites
Fast, clean sites for small businesses and single products. Built by hand, hosted on my own server, with an SSL certificate. You can use your own domain or start on a free subdomain. More about small business websites.
Landing page
$300
- One page, up to 6 sections
- Working contact form
- Mobile friendly, basic SEO (titles, meta, sitemap)
- 2 rounds of revisions
- Delivery in about 5 working days
Small business site
$500
- Up to 5 pages (for example home, services, about, prices, contact)
- Contact form and map
- Mobile friendly, basic SEO
- 2 rounds of revisions
- Delivery in 7 to 10 working days
Hosting and care
$25 or $49/mo
- $25/mo: hosting, SSL, updates, backups, small text changes
- $49/mo: all of that plus up to 2 hours of changes a month
- Cancel any month, you keep your files
Domain registration isn't included. If you already own a domain, I'll point it at the site. If not, you buy it in your own name so it stays yours.
How it works
- Send the form. A few lines about what you need is enough. Links help.
- Get a quote. I reply by email with the scope, the price and a delivery date. Questions first if something's unclear.
- Say yes. Payment details come with the quote. Nothing is charged through this site.
- Get your files. You see a first version, ask for changes within the included rounds, and get the final result.
FAQ
Who's behind Studio?
Me, Kay van Dijk, in the Netherlands. It's a one-person studio. I use my own tools and automation to keep prices low, and I check everything before it goes to you.
Are the prices fixed?
Yes, for the scope in the package. If your project is bigger or different, I'll quote it before any work starts, and you decide.
What counts as a revision round?
One list of changes sent together. Small fixes on my side (typos, a wrong color) don't count.
Who owns the result?
You do, once it's paid. Videos come as MP4 files you can use anywhere. Music and sound effects are royalty-free or licensed for that use. Website files and Actor source code are yours too.
What data will you scrape, and what won't you?
Only public, non-personal data: prices, products, stock, listings, tenders, job posts without names, and similar. I don't collect personal data (names, emails, phone numbers, social profiles of people), don't build contact lists of individuals, and don't scrape anything behind a login unless it's your own account and data. I also respect sites that clearly forbid it. If in doubt, ask and I'll tell you honestly.
Do you work with clients outside the Netherlands?
Yes. Everything happens by email in English, and prices are in USD. Dutch clients are welcome too, in Dutch.
Can you host a site on my own domain?
Yes. You keep the domain in your own name, and I tell you which DNS record to add.
What happens to what I send through the form?
It's stored on my server in the EU so I can reply and prepare a quote. I don't share it or add you to a mailing list. Ask me to delete it any time.
Get a quote
Tell me what you need. You'll get a reply by email with a scope and a fixed price. Filling this in doesn't commit you to anything. Rather use email? Write to studio@kayorama.nl.