Studio / Explainer video cost

Pricing guide

How much does an explainer video cost?

Short answer: anything from a few dozen dollars to several thousand. The price depends on a handful of things you can control. Here's what they are, and what my own fixed prices get you.

By Kay van Dijk · Updated 31 October 2026

What decides the price

Most quotes come down to five things. If a price looks high or low, check these first.

  1. Length. Every extra second has to be written, animated and timed to the voice. A 90-second video is roughly three times the work of a 30-second one.
  2. Style. Simple characters and flat shapes are quick. Custom illustration, 3D or live footage take much longer.
  3. Script. Some studios expect you to bring a finished script. Others write it for you. Writing is often the hardest part, so check whether it's included.
  4. Voice. An AI voice costs almost nothing. A professional voice actor is a separate fee, and so is every extra language.
  5. Revisions. More rounds of changes means more hours. A script you approve before animation starts keeps this low.

Rough price levels

You'll see three kinds of offers when you shop around.

  • Freelance marketplaces such as Fiverr: fixed packages, often under a few hundred dollars, usually with simple animation.
  • Independent animators and small studios: quotes in the hundreds to low thousands, with more custom design.
  • Agencies: often several thousand dollars and up, with a full team, custom illustration and a voice actor.

None of these is wrong. A launch video for your home page and a quick clip for LinkedIn don't need the same budget.

My prices

I make three kinds of video, each with three fixed packages. All prices are in USD. Delivery days start when the brief is complete, and the clock pauses while you check the script.

Want a quick number for your length and type? Use the free video cost calculator.

Simple explainer video

Character animation that explains an idea, a service or a process. Order it with the quote form.

PackagePriceDelivery
Up to 30 seconds$401 day
Up to 60 seconds$702 days
Up to 90 seconds$1003 days

Each one includes a script I write from your notes or a link (you approve it before I animate anything), 16:9 or vertical 9:16, an AI voice in English, music made for Studio, sound effects and 1 round of revisions.

SaaS explainer video

Your app's own screens, animated, for a home page, a launch or a feature update. Details on the SaaS explainer video page.

PackagePriceLengthRevisionsDelivery
Quick Demo$70up to 30 s11 day
Full Explainer$120up to 60 s22 days
Launch Pack$200up to 90 s33 days

Data and infographic video

A spreadsheet or report turned into moving charts and key numbers. Details on the data and infographic video page.

PackagePriceLengthRevisionsDelivery
One Chart Story$40up to 30 s11 day
Data Story$80up to 45 s22 days
Report Pack$150up to 60 s33 days

A human voice-over is a paid add-on that I quote before you pay. The SaaS and data pages each show a labeled demo, not client work.

How to keep the cost down

  • Pick one message. A video that tries to explain five features ends up longer and less clear.
  • Send screenshots, your logo and colours in one go. Waiting for files is the most common delay.
  • Approve the script carefully. Changing words after animation is the expensive kind of revision.
  • Start short. A 30-second clip tells you quickly whether video works for you.

Want a fixed price?

Send me what you need and you'll get a reply by email with a scope and a price. Nederlands mag ook.

FAQ

Short answers

Something else? Email studio@kayorama.nl.

How much does a 60-second explainer video cost?

With me it's $70 for a simple character video up to 60 seconds, or $120 for a SaaS explainer that animates your own app screens. Both include the script, an AI voice in English and music, and arrive in 2 days.

Why are agency explainer videos so much more expensive?

Agencies usually include custom illustration, a team of several people, a professional voice actor and more revision rounds. You pay for each of those.

Is an AI voice good enough?

For product explainers and social clips it usually is. If you need a human voice or another language, I quote it before you pay.

How fast can I get an explainer video?

The first full version arrives in 1 day for 30 seconds, 2 days for 60 seconds and 3 days for 90 seconds. The clock starts when your brief is complete.