The checklist
1. Can I just come in?
- A clear line that people can book without a referral from their GP.
- What happens at the first appointment, including any short screening you do first.
- What to bring: insurance details, a referral letter if they have one, sports clothes if needed.
2. Booking
- A book button and a call button that stay in view on a phone.
- A link to the online calendar you already use, not a second system to keep up to date.
- Your cancellation rule, in one sentence, before people book.
3. Treatments in plain words
- What you treat and what you do: back and neck pain, sports injuries, rehab after surgery, manual therapy, dry needling, or whatever you offer.
- No promises about results. Describe the treatment, not the outcome.
- Which therapist does what, if not everyone offers everything.
4. Insurance and costs
- A short, honest note. In the Netherlands most physiotherapy is paid from supplementary insurance, and basic insurance only covers it in specific cases.
- Your rates if someone isn't covered, or a link to where they are.
- A pointer to the patient's own insurer for the details, instead of a promise.
5. Team, hours and location
- Team cards with your own photos, never stock photos of therapists who don't work there.
- Opening hours, evening slots and holidays.
- Address, parking, public transport and wheelchair access.
6. Privacy and speed
- A contact form that doesn't ask for medical details.
- No trackers you don't need, so no cookie banner in the way.
- Fast on a phone, on a normal mobile connection.
Common mistakes
- The site never says that a referral isn't needed.
- Booking only by phone, during hours when nobody can pick up.
- Insurance text copied from a policy, which nobody understands.
- Only Dutch, in a town full of students or expats.
What it costs with me
| Package | What's in it | Price | Preview in |
|---|---|---|---|
| One-page practice site | One page in one language | $80 | 2 days |
| Practice site | 3 pages in two languages | $125 | 3 days |
| Practice site plus | Up to 5 pages in two languages, wordmark and colours, Google Business Profile check | $165 | 5 days |
Hosting and maintenance is optional: $25 a month for hosting, SSL, backups and an uptime check, or $49 a month with up to 1 hour of text and photo updates each month. Extra page $15, extra language $25. Prices in USD.
Delivery days start when the questionnaire, texts or notes and photos are complete. Going live on your domain depends on your DNS access.
The physio website page has the full package list and a fictional demo practice, Fysiotherapie Lepelaarsveld. The names, place and phone numbers in the demo are made up.
Want a fixed price?
Send me what you need and you'll get a reply by email with a scope and a price. Nederlands mag ook.